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Theresa Clarke

Theresa B. Clarke
Wampler-Longacre Eminent Scholars Professor of Marketing

James Madison University

Theresa Clarke

Theresa B. Clarke is the Wampler-Longacre Eminent Scholars Professor of Marketing at James Madison University where she has served as a faculty member since 2001.

Clarke is an accomplished researcher with three unique streams of inquiry: sales, digital marketing and marketing education. She has published more than 100 manuscripts and was named a 2008 Madison Scholar, the highest award for faculty at JMU for scholarship. She was recognized by the Journal of Marketing Education as the No. 3-ranked author among all authors publishing in JME between 1990-1999; the Journal for Advancement of Marketing Education named her the 10th-most frequent contributing author overall in marketing-education journals.

Dr. Clarke’s service engagement ranges from local to global and involves a balanced approach toward university, college, department, student, community and professional contributions, while focusing on socializing the newest generation of marketing professionals. She mentors students in scholarship by publishing conference papers and journal articles, as well as chairing and serving as a member on committees for undergraduate theses and a doctoral dissertation. Dr. Clarke has held 16 editorial, board member and officer positions within the marketing discipline. 

As a pioneer in internet marketing strategy, Dr. Clarke was one of the few academics at the turn of the century with expertise in the newly emerging field of internet marketing. She proposed and developed six new internet marketing courses. In two of these courses, on search-engine advertising and a digital marketing practicum, students participate in the internationally renowned Google Online Marketing Challenge, a worldwide marketing competition in which students run live campaigns for real clients. Her students won top global awards for eight out of nine years running of the challenge, winning more awards than any school in the world, and overall earning $70,000 in nonprofit support from Google. Dr. Clarke also successfully coaches students in marketing competitions such as the Marketing EDGE Collegiate ECHO and the DMAW/EF Collegiate MAXI.

She received her BSBA from the University of Louisville, her MBA from California University of Pennsylvania and her Ph.D. from the University of Kentucky. Before starting her academic career she worked in marketing, research, sales and customer service in the profit and not-for-profit sectors. Dr. Clarke and her husband live in Penn Laird, Virginia, and have one son.  

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